Founded in 1988, BlackRock is the world’s largest asset manager, with over $8.67 trillion USD in assets under management, including managing over C$200 billion in assets for Canadian clients. The firm’s purpose is to help more and more people experience financial well-being. Steeped in innovation, BlackRock pioneered target date funds in 1993 with the launch of LifePath Portfolios. As the fastest growing target date fund manager in Canada with over C$30 billion in assets in its LifePath products, BlackRock has been serving Canadian investors since 2007, and today offers investment management services to over 65,000 defined contribution plans, reaching more than 35 million participants.